商品敘述：

Looking back at five years of losses, Deborah Denenberg, a newly minted MBA, steps into her family owned business with their mandate to turn it around or close it. In her first six months, she has made a number of changes, with mixed results, but is beginning to show a profit. Many strategic, organizational, marketing, control, and operational decisions lie ahead as she plans for the next year and tries to manage a difficult board of directors in the challenging entertainment industry. This case is accompanied by a Video Short (available to registered educators only) that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details.

涵蓋領域：

Boards;Career planning;Crisis management;Cross-functional management;Entrepreneurial management;Entrepreneurs and founders;Family businesses;Financial crisis;Incubators;International business;Marketing management;Operations strategy;Personal finance;Social Security;Strategic planning;Strategy execution;Turnarounds

相關資料：

, (7483), 0p, by James M. Sharpe;
, (7496), 0p, by Richard G. Hamermesh;
, (9-813-088), 11p, by Richard G. Hamermesh, James M. Sharpe, Noah Fisher

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